What is G7® and what does it mean for you?
Bottom line is G7® calibration means brilliant consistency, vibrant colors, and high print quality each and every time.
High demand for color consistency regardless of where or how something is printed is a well-appointed customer expectation. G7® calibration is an improved method for matching color across multiple devices. G7® is an industry-leading set of best practices for achieving gray balance. According to IDEAlliance, "G7® is a method defined by the Print Properties and Colorimetrics Working Group of IDEAlliance. The application of this method enables printers to reproduce a similar visual appearance across printing types and substrates." G7® defines the components of an image that define a similar visual appearance to the human eye. Our implemenation of G7 assures you, as the customer, that we are held to strict standards for consistent quality. You are ensured that all printed pieces will have a similar visual appearance when completed.
Calibration of equipment and proofing systems is the instrumental piece to this system. The 'G' stands for the new calibrating Gray values and the '7' is for the seven core colors in the ISO printing spectrum (Cyan, Magenta, Yellow, Black, Red, Green and Blue). You can be confident when working on a new marketing campaign that the vibrant colors seen at multiple locations will look visually similar.
Our team runs tighter than average process controls due to the specifications that must be followed. Color matching is checked on multiple levels and not just left to the human eye as the deciding factor. Subjectivity is taken out of the color matching equation.
Want to learn more about G7?
We encourage you to visit IDEAlliance Website. IDEAlliance is truly making a difference in setting new standards and setting high standards in the printing industry.