Brand Energy

Tactics and trends to empower your brand.

Brand Energy is our monthly eNewsletter designed to provide brand and marketing professionals with tips, trends, and information to inspire strong brand positioning.

December 2015 issue




Sometimes rebranding requires an elementary school of thought - art, science, and a little history.

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Looking for a display with a little flexibility? Learn how printable stretch fabrics can fit several of your needs.

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If your pre-event emails feel like more of the same, try some of these tips to make them anything but.

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As college football teams prepare for their bowl games, see where your team's mascot falls in the rankings.

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Revered marketer Seth Godin helps us understand why bad ideas capture a good part of our attention in his TED Talk, How to Get Your Ideas to Spread.


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Past articles

New Trend for Brands - Force Your Customers to Take a Break
In-Booth Activities to Increase Tradeshow Traffic
Backlit Display Options for Your Brand
Project Showcase: Gusto the Forklift
7 Video Marketing Campaigns to Inspire You
Using Content in Sponsorships
Pantone: The Language of Color
Tradeshow Tech
National Bobblehead Hall of Fame & Museum Contest
Branding Book: Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand
Trend Your Brand Right Now
A New Meaning for "Soft Sell"
Follow the Tradeshow Rules
We're Expanding!
Branding Book: Brand Bible: The Complete Guide to Building, Designing, and Sustaining Brands
The Best of the Best in Experiential Marketing
Imagine (Dye Sublimation) Done by Olympus
Reinventing the Tradeshow
The Importance of the Collegiate Mascot
Branding Book: All Marketers are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Marketing in the Sharing Economy
Using Motion in Your Tradeshow Booth
Digital & Print: Partners in Sign
Reaching Communities With Mascots
Branding Book: Blue Ocean Strategy: How to Create Uncontested Market Space & Make Competition Irrelevant
VIDEO: Top 10 Marketing Tips for Brands
Tradeshow Sales Tips
Choosing Fabric for Printed Banners
Branding Book: Star Brands
Project Showcase: St. Augustine 450th Commemoration
Sell Your Argument, Not Your Brand
Fast Lead Qualifying Tips for Tradeshows
Fabric Backlit Displays
Branding Book: Voice-of-the-Customer Marketing
Project Spotlight: Motif Events
Branding strategies your company should use
Baseball's newest racing mascots
Clever ways to drive tradeshow traffic
Digital printing's many options
Branding Book: New Brand World
Mascot performance tips [PDF]
5 companies getting tradeshows right
Branding Book: Brand Thinking and Other Noble Pursuits
15 branding trends of 2015
Why you need a mascot
Current digital printing trends
How to create great large format graphics
Branding book: What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest








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Read past publications:

January 2015

February 2015

March 2015

April 2015

May 2015

June 2015

July 2015

August 2015

September 2015

Imagine It. Done.

Corporate Headquarters

Custom Printing

US Flag DIvision

Mascot Division

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Milwaukee, WI 53224
TEL: 800.558.9620 | 414.355.2010
FAX: 414.355.1931

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Custom Printing

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TEL: 407.851.6229

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Grand Rapids, MI 49508
TEL: 616.455.2424

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