Mascot Case Studies

Imagine it. Done.

Mascots bring your brand to life in memorable, interactive ways that your target customers won’t soon forget. We have helped many different types of organizations bring their brands to life and create lasting connections with your fans. Click on a tab below to review several of our mascot project case studies.

Milwaukee Brewers – The Famous Racing Sausages

The Famous Racing Sausages – a concept that started small and grew to represent a company, a professional baseball team, and a city.

HISTORY: In the early ‘90s it all began simply enough as one of many scoreboard races. This race featured pictures of 3 of the more popular grilled sausages served at Brewers home games racing one another while “Chariots of Fire” music played in the background. The Bratwurst, Polish, and Italian sausages became a staple of every home game racing after the 6th inning to an enthusiastic crowd.

COSTUME: The scoreboard race became wildly popular and someone had the foresight to develop character costumes of the racing sausages that would race one another on the field. In 1995 the Bratwurst, Italian and Polish took the field for the first time. In time a Hot Dog Character was added to the line-up and in July of 2006, the Brewers expanded their mascot family again by adding a Chorizo costume to the race – the Brewers have not looked back since.

POPULARITY-BRANDING: The success of the promotion is evident by the demand the costumes generate. There are countless requests for appearances and the sausages even travel around in their own fully decorated van (which was printed and wrapped by Olympus Group’s custom printing division.) They have made guest appearances around the country, been featured in hundreds of newspaper articles, starred in an ESPN commercial, and even have their own 5K run/walk to benefit the Brewers Community Foundation. When the announcement was made that the Brewers were adding a Chorizo costume, there were over one hundred press releases in papers nationwide, the race was televised and analyzed on ESPN and Fox Sports and was the topic of conversation on countless national radio programs.

The characters have become one of the more popular and unique features of games at Miller Park and the Brewers have capitalized on their success. In the stadium you can buy a variety of items featuring The Famous Racing Sausages including: key chains, t-shirts, plush toys, bobbleheads, pins, dolls, etc. The Sausages have brought unimaginable amounts of publicity to the Brewers. By coming up with a creative idea and running with it the Brewers have brought themselves priceless free advertising, publicity, and goodwill.

Culvers Scoopie

HISTORY: In 1984, the Culver family opened their first restaurant in Sauk City, a small southern Wisconsin community located about an hour west of Madison.Today this same family-owned and operated culture has expanded to more than 585 restaurants across the United States.

IDEA: Culver’s marketing team continuously develops and researches new ideas in order to market to their consumers in an effective way. One concept that has remained a staple, yet been refined over time, is their beloved mascot “Scoopie.” Scoopie was born over 20 years ago. Standing at 6’ 1” this icon certainly gains attention and puts smiles on peoples’ faces all across the nation.

MASCOT ICON: When Scoopie was first introduced to the public, Culver’s had less than 100 locations in Wisconsin, Minnesota and Illinois. Two mascots were shared by all the locations. As Scoopie grew in popularity, more costumes were produced to accommodate the demand for his appearance at fundraisers, community and school events. Now many franchisees have their own Scoopie mascot.

BRANDING SOLUTION: Olympus Group designed a mascot for Culver’s with the goal to help support their corporate core values in which the company was founded on; commitment to hometown values, working hard and providing quality products. Olympus Group designed and manufactured a mascot that would allow Culver’s the opportunity to give back to their communities, further promote their brand and reinforce the company’s brand experience. Scoopie is a living breathing icon that continues to promote Culver’s brand in an engaging, positive and energetic way.

Jellystone – Yogi Bear™

Yogi Bear™ made his first screen debut in 1958 in a Hanna Barbera show. His initial debut was a sidekick character on “The Huckleberry Hound Show” where he won over the hearts of viewers. His popularity inspired Hana Barbera to develop a separate show featuring Yogi Bear as the main character and later develop an animated film.

HISTORY: Yogi Bear lends his name to a chain of recreational vehicle and camping parks called “Yogi Bear’s Jellystone Park™ Camp-Resorts”, with the first opening in 1969 in Sturgeon Bay, Wisconsin. There are currently 79 licensed campgrounds located in 30 states and three provinces. Each campground is themed with Yogi Bear elements to provide recognition and appeal. The Yogi Bear character costume was developed in order to add to visitor’s experiences. The Yogi Bear characters are licensed through Time Warner Brothers.

COSTUME: The idea to further brand the parks with actual characters has proven to be a huge success. The Yogi Bear character lives at each Jellystone Park™ Camp Resort and makes daily appearances in season. If visiting one of the 79 Jellystone Parks, you may also see Yogi’s friends; Ranger Smith™, Boo Boo™ and Cindy Bear™. Olympus Group has been producing all of the Jellystone Characters for over 12 years!

POPULARITY-BRANDING: The Jellystone Parks have utilized the characters in advertisements, and themed activities at the parks. One popular activity is Yogi Bear’s Birthday Party to celebrate all things Yogi Bear™. These are popular family vacation activities that allow visitors to engage and interact with Yogi Bear, and sometimes Boo Boo™, Cindy Bear™ and Ranger Smith™ might be there too, making memorable experiences for the entire family.

Louisville Cardinal

HISTORY: In 1913 the Cardinal, Kentucky’s state bird, was chosen as the University of Louisville’s mascot but lived in two-dimensional format for the next four decades. It wasn’t until 1953 that the Cardinal made his first live appearance.

COSTUME: The first Cardinal head was created out of cloth and five years later advanced to papier-mâché form. The Cardinal mascot was an immediate hit with students and alumni and appeared with the University of Louisville Cheerleaders at sporting events. Most notably, today he is known to skydive into Papa John’s Cardinal Stadium for home football games. The mascot has evolved to one of the most recognized mascots in the nation. Along with his popularity has also come many upgrades in the construction and overall appearance of the mascot. Olympus is proud to be the manufacturer of such an iconic mascot.

POPULARITY-BRANDING: In 2004, the Cardinal was presented the National Cheerleaders Association’s Most Collegiate Mascot award. He has been nicknamed “Louie” by some and others choose to abbreviate his name, nicknaming him “C.B”. His popularity has provided additional revenue to the University through sales of t-shirts, plush toys, key chains, slippers etc.- all donned with the beloved “Louie.”

OH Danish Bakery – Ohlaf

HISTORY: In correlation with the company’s 50th anniversary, Racine, WI based O & H Danish Bakery wanted to create a mascot to visually promote their Danish heritage and convey the company’s passion for baking authentic Danish kringle and pastries. Ohlaf, the O & H Danish Bakery mascot, has become an icon in the local community, attracting customers, children of customers, and even grandchildren of customers to interact with him at stores and events.

MASCOT CREATION: Ohlaf was originally developed in 1999. A popular animator came up with the original design. Olympus Group was hired to bring Ohlaf to life as a mascot that could attend local events and make in-person appearances. The client wanted Ohlaf to be easy to put on, easy to wear and easy to move around in. Ohlaf’s popularity has inspired the creation of additional items such as; coloring books, Christmas tree ornaments, plush dolls and even a children’s book.

MASCOT MARKETING: Ohlaf is an integral part of O & H Danish Bakery’s marketing plan. He appears in print advertisements, TV ads, email marketing, delivery vehicle graphics, business cards, Facebook and product packaging. Ohlaf makes frequent appearances at retails stores, local parades, festivals, concerts and other events.

Omni Hotels & Resorts

HISTORY: Omni Hotels & Resorts wanted to creating more memorable guest experiences and further brand their hotel chain. The solution: a mascot that would interact with guests while at the resorts.

COSTUME: Tanner the Turtle was born in 2012 at the Olympus Group facility and now resides at The Villas of Amelia Island Plantation, an Omni Resort. He can often be spotted spending time with kids at camp, passing out summer treats on the beach or at the pool, fishing at Aury Island, helping the naturalists take care of the animal rescues at the Nature Center, going on Segway™ tours, bike rides and renting an island hopper from Amelia’s Wheels to get around Amelia Island Plantation’s 1,350 acres.

POPULARITY-BRANDING: Programs have been built around Tanner including a mascot breakfast as well as the above mentioned activities. Social media has also played a part in the growing popularity of the beloved Tanner. You’ll find him on Facebook.

Wheaton College – Tor

IDEA: Intended to put a face to Wheaton College’s nickname, The Thunder, a mastodon mascot costume was introduced: “Tor” Thunder. The costumed character of a male Mastodon Americanus was chosen because of a precious specimen of an extinct Ice Age mammal – the beloved Perry the Mastodon – excavated in 1963, and now on display in Wheaton’s Science Center. The intention behind the mascot was to boost awareness of Wheaton College’s nickname. Use of the mascot costume was also intended to be more than decorative; it was to be instrumental in fostering energy and excitement throughout the campus community, broadly engaging the traditions and spirit of Wheaton College.

MASCOT ICON: The celebrated exhibit of “Perry” the mastodon, mentioned above, came to life when students designed and built the first mastodon mascot in an off-campus townhouse, using materials like chicken wire and fabric. Years later, a creative discussion was had amongst members of Student Government and a local designer was hired, spending months doing research and developing a creative brief for a mascot.

BRANDING SOLUTION: Olympus Group took the artwork provided by the designer and developed detailed dimensions and structure in order to create “Tor” Thunder, a four legged, two person, mastodon mascot. Tor is regularly used as a goodwill ambassador to the college community, as well as throughout campus. It is through exaggeration, characterization, and entertainment, that Tor’s presence creates shared experiences that are inspiring for a diverse gathering of the community; students, faculty, employees, Alumni, and community relationships. His popularity has generated additional revenue for the college through retail products like Tor stuffed animals in the Wheaton College bookstore. A children’s book is also being written collectively by a creative writing class to illustrate how Tor joined the Wheaton community.

LEARN MORE ABOUT TOR: In September 2011, The Executive Vice President of the Mascot Hall of Fame declared Tor the largest mascot ever.
Tor’s webpage
Tor’s Facebook page
Read a featured article about Tor in the Wheaton Magazine
Tor’s feature in the NCAA Championship Magazine
A video of one of his dance routines